Sunday, January 17, 2010
The Blog is Now in Wordpress
I`ve been missed for a while...sorry about that! Lots of changings at the moment...one of them is that I've moved Loop360 to Wordpress, not that I don`t apreciate Blogger, just decided to move because Wordpress is going to offer me a bit more controlers in the blog...
So, for now on, if you want to keep following, please go to this link:
http://loop360degree.wordpress.com/
All the best!
Have a great week!! I'll so will be posting again!
Tuesday, December 22, 2009
Inspired By Others #6_ Guilherme Marconi

Today I'll bring here a brasilian illustrator that has a work rich in colors and elements.
He has in his portfolio Havainas and Vodafone like clients.
I highly suggested that you go to this website here.
Smashing Magazine Send Us a Challenge

So after giving you some tips and showing some histories, he suggest that we tweet along with #daily365, we not give a shot!
So I do suggest you read the post here and got exited with this challenge!!
Monday, December 21, 2009
Photoshop Tip#1
I’m still new in the graphic design area. And I know that technology nowadays is really important in the business and not just that, it can be an essential friend when you’re doing a project, Photoshop seems to be one of those friends…
So, I’m always looking for information, and, seem that is always more than one solution to do something, I want to share here what I’ve been discovering about Photoshop.
First thing that I’m going to share here is the Color Setting pallet, sorry if it sounds to simple…but since I’m in the area, it doesn’t seem to be something that people care so much about, or worst, some don’t even know much about it….
So the Color Setting will be responsible for the line “what you see is what you get”! Have you ever get a print that looks different to what you expected of?
It sounds really important to me!!
Let’s jump to it!
I'm going to share here the best configuration to print.
WORKING SPACE:
Is responsible for the right look on your screen of the colors (in our case, CMYK)
RGB: Adobe RGB
CMYK: responsible for the conversion RGB-CMYK. Is recomended to talk with the print house first. But I leave here the sugested one: Coated FOGRA39.
GRAY: import the CMYC profile, on the pop-up menu, choose "Load..."located the profile and click OK.
SPOT: same as gray.
COLOR MANAGEMENT POLICIES:
Here you indicate what photoshop wil do with the images that have a different color profile.
Use "Preserve Embedded Profiles". When you choose this one, you will see a * next to the color setting mode (ex: RGB/8*)
CHECK THE OBSERVATION ABOUT THIS CHOICE IN THE END OF THE POST.
CONVERSION OPTIONS:
Intent: here you can indicate the transition."Relative Colormetric" is considerable by many the best one to photography.
Last thing to do after that is save, so you can use it in future projects!
OBSERVATION: (Color Management Policies)
So you open an image with with a different Color Setting and, according with our set up, this image will "preserve the embbeded profiles"Ok about that, but to get a better work we still have to convert the image to the photoshop profile that we are using.
To do that:
1) Edit>Convert to profile
2) Choose in destination space sRGB
3)In Coversion Options> Engene>Adobe (ACE)
Intent>Relative Colormetric
4) Select "Use Black PointCompensation" and "Use Dither".
Doing that the photoshop is going to compensate the color differences, and as a result you see no big changes in thecolors.
As I told before, I still have lots to learn about photoshop, so, feedbacks are very welcome!
Wednesday, December 16, 2009
Inspired By Others #5_Intro1.be

A few weeks ago I find out this studio and I loved the work of this guys. I find j]because they add me in their circle at Behance.
Check out them to at Behance and also visit the Intro1.de website that you can find there too.
Abduzeedo 3rd Year Anniversary

And as a way of gratitude they are giving away some really cool gift!
All you need to do is to go to their site and check the three simple rules to participle!
Below is the link:
Abduzeedo Anniversary 3 Inspiring Years Giveaway
Monday, December 14, 2009
Graphic Design History #3
In the twienties it wans't different. In this decade the optimism and hope that emerge after the end of the First World War were the main tools to rebuild lifes and cities still with a painful memory of the war.
This atmospehre of reconstruction was responsible for a new point of view; witch was to look to the future with new eyes, with a modern look. Searching for practical ways of doing things, the simplification was the key at that moment. USA had a considerable development after war, but Europe had big difficulties to deal with.
And is in Europe were the main ideas of the decade started. Bauhaus in one of the greatest one. Founded in 1919 by Walter Gropius, the Bauhaus School was known by its ways of experimentations and innovative ways of teaching. Rejecting ornamentations, they prime for funcionality, going on the opposite way of Art Deco.
In 1923, the Bauhaus exposition brought international recognition to the movement. And one of the visitour was going to be later, one of the biggests influences in the bauhaus's typography style, his name was Jan Tschichold. He was one of the first graphic designers to use Bauhaus' ideas.
Another movement that happened at this time was the De Stijl, founded in Holland, in 1917. This movement growth in an enviroment where the main goal was buil the order. The result is projects that prime for simple shapes, logic and use of primary color, like red and yellow Some names that represent this movement were the architect Theo Van Doesburg and the artist Piet Mondrian. Following the De Stijl, other movements existed in this moment, there are:
- Dadaism: influences the use of typography with images, in a way of express the relationship between word and image. It has no restrictions of shapes and social means, allowing a free way of expression. In this period that the collage starts to exists, happening first in Berlin.
- Russian Constructivism: characterized by dynamic compositions, created with geometric shapes arraged almoust mathematically. One of the main names of this moviment is El Lazar Lissitzky.
- Futurism: primes the technology of machines (speed). The italian Fillipo Tommaso Marietti was responsible for the start of this movement, when he publish hi manisfesto "Manifeste du futurisme".In the compositions, the designers used fragmented shapes, lines that represented the speed and repetion of word, to show dynamism. A strong characteristic of the movement is the use of different fonts, in variable directions and sizes.
In the end of the decade, in 1929, with the Wall Street crisis and Depression that comes next, those movements that at that moment were stablished, became a necessity more than any other choice.
