Graphic design has always been in our society in a way of express the values and culture in a certain moment.
In the twienties it wans't different. In this decade the optimism and hope that emerge after the end of the First World War were the main tools to rebuild lifes and cities still with a painful memory of the war.
This atmospehre of reconstruction was responsible for a new point of view; witch was to look to the future with new eyes, with a modern look. Searching for practical ways of doing things, the simplification was the key at that moment. USA had a considerable development after war, but Europe had big difficulties to deal with.
And is in Europe were the main ideas of the decade started. Bauhaus in one of the greatest one. Founded in 1919 by Walter Gropius, the Bauhaus School was known by its ways of experimentations and innovative ways of teaching. Rejecting ornamentations, they prime for funcionality, going on the opposite way of Art Deco.
In 1923, the Bauhaus exposition brought international recognition to the movement. And one of the visitour was going to be later, one of the biggests influences in the bauhaus's typography style, his name was Jan Tschichold. He was one of the first graphic designers to use Bauhaus' ideas.
Another movement that happened at this time was the De Stijl, founded in Holland, in 1917. This movement growth in an enviroment where the main goal was buil the order. The result is projects that prime for simple shapes, logic and use of primary color, like red and yellow Some names that represent this movement were the architect Theo Van Doesburg and the artist Piet Mondrian. Following the De Stijl, other movements existed in this moment, there are:
- Dadaism: influences the use of typography with images, in a way of express the relationship between word and image. It has no restrictions of shapes and social means, allowing a free way of expression. In this period that the collage starts to exists, happening first in Berlin.
- Russian Constructivism: characterized by dynamic compositions, created with geometric shapes arraged almoust mathematically. One of the main names of this moviment is El Lazar Lissitzky.
- Futurism: primes the technology of machines (speed). The italian Fillipo Tommaso Marietti was responsible for the start of this movement, when he publish hi manisfesto "Manifeste du futurisme".In the compositions, the designers used fragmented shapes, lines that represented the speed and repetion of word, to show dynamism. A strong characteristic of the movement is the use of different fonts, in variable directions and sizes.
In the end of the decade, in 1929, with the Wall Street crisis and Depression that comes next, those movements that at that moment were stablished, became a necessity more than any other choice.
In the twienties it wans't different. In this decade the optimism and hope that emerge after the end of the First World War were the main tools to rebuild lifes and cities still with a painful memory of the war.
This atmospehre of reconstruction was responsible for a new point of view; witch was to look to the future with new eyes, with a modern look. Searching for practical ways of doing things, the simplification was the key at that moment. USA had a considerable development after war, but Europe had big difficulties to deal with.
And is in Europe were the main ideas of the decade started. Bauhaus in one of the greatest one. Founded in 1919 by Walter Gropius, the Bauhaus School was known by its ways of experimentations and innovative ways of teaching. Rejecting ornamentations, they prime for funcionality, going on the opposite way of Art Deco.
In 1923, the Bauhaus exposition brought international recognition to the movement. And one of the visitour was going to be later, one of the biggests influences in the bauhaus's typography style, his name was Jan Tschichold. He was one of the first graphic designers to use Bauhaus' ideas.
Another movement that happened at this time was the De Stijl, founded in Holland, in 1917. This movement growth in an enviroment where the main goal was buil the order. The result is projects that prime for simple shapes, logic and use of primary color, like red and yellow Some names that represent this movement were the architect Theo Van Doesburg and the artist Piet Mondrian. Following the De Stijl, other movements existed in this moment, there are:
- Dadaism: influences the use of typography with images, in a way of express the relationship between word and image. It has no restrictions of shapes and social means, allowing a free way of expression. In this period that the collage starts to exists, happening first in Berlin.
- Russian Constructivism: characterized by dynamic compositions, created with geometric shapes arraged almoust mathematically. One of the main names of this moviment is El Lazar Lissitzky.
- Futurism: primes the technology of machines (speed). The italian Fillipo Tommaso Marietti was responsible for the start of this movement, when he publish hi manisfesto "Manifeste du futurisme".In the compositions, the designers used fragmented shapes, lines that represented the speed and repetion of word, to show dynamism. A strong characteristic of the movement is the use of different fonts, in variable directions and sizes.
In the end of the decade, in 1929, with the Wall Street crisis and Depression that comes next, those movements that at that moment were stablished, became a necessity more than any other choice.
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