Colors

Is well know that color can transmited a positive/negative connotation.

There are plenty of studies about it. Psychology, architecture, medice ( to name a few) and communication (sure).

The association with the connotation that the color can represent depends of the culture, oriental and ocidental have some differences. As an ocidental person, I more aware of the color in my society.

So, I'll list some of them here:

PINK
positive: sympathy, femininity, healthy, love
negative: weakness, inhibition

RED
positive: love, fire, pation, streight
negative: war, dangerous, agression

YELLOW
positive: sun light, creativity, trust, wealth
negative: false, dangerous, depression, anxiety

PURPLE
positive: luxury, qualitie, creativiy, wisdom
negative: arrogance, ostentation, inferiority

BROWN
positive: calm, trusty, nature, tradition, wealth
negative: dirty, boring, poverty

BLACK
positive: glamorous, secure, sofistication, wealth
negative: fear, opression

GREEN
positive: luck, ecologic, balance
negative: desease, jealousy, envy, corruption

BLUE
positive: peace, inteligence, calm, efficiency
negative: coldness, depression

WHITE
positive: pure, light, hope, simplicity
negative: empy, coldness

I'm also recomend you watch this video of Claudia Cortes. Is very funny and instructive. It shows in a funny way how color affected us.

http://www.mariaclaudiacortes.com/